When global brands in Europe look to scale, legacy technology often becomes the biggest obstacle to progress. Slow systems, costly integrations, and limited flexibility can keep even the most innovative businesses from reaching their potential.
For ambitious retailers the message is clear: growth starts with the right foundation.
That’s where Domaine, Shopify’s Platinum Migration Partner and a leading Shopify-native full service commerce partner, comes in. With a proven track record helping merchants move from legacy commerce systems to Shopify, Domaine empowers brands to modernize faster, operate smarter, and grow without limits.
Why migration has become a growth strategy
Not long ago, migrating from enterprise systems like Salesforce Commerce Cloud or Adobe Commerce was considered risky and time-consuming. But today, the real risk lies in standing still.
The European commerce landscape is evolving rapidly. Customer expectations are rising faster than legacy platforms can adapt, and brands must now manage multi-market operations, hybrid customer journeys, and localised experiences—all while staying agile and efficient.
With Shopify and Domaine, migration becomes an accelerator, not a disruption. Domaine has migrated nearly 150 brands from legacy platforms to Shopify, helping businesses across industries lower total cost of ownership (TCO), increase speed to market, and create more meaningful customer experiences.
A Shopify partner built for scalable growth
Since 2015, Domaine has focused exclusively on Shopify—no competing platforms, no distractions. This deep specialisation gives the agency what it calls “unparalleled velocity” in replatforming projects.
Today, Domaine counts over 300 Shopify experts worldwide, including a dedicated European team based across The UK, Benelux and DACH.
That combination of regional understanding and global capability makes Domaine uniquely equipped to support complex migrations and digital growth projects alike—from multinational operations to highly localised customer experiences.
It’s not just about migrating platforms; it’s about moving faster, smarter, and with confidence.
Domaine’s approach centres on three core principles that matter most to ambitious brands:
- Speed: Launch faster and iterate continuously with shorter implementation timelines.
- Repeatability: Achieve consistent success across industries, markets, and regions.
- Minimal Disruption: Maintain business continuity while transformation happens behind the scenes.
And migration is just the beginning. Domaine’s work extends beyond technical delivery—offering a comprehensive suite of services to help brands realise the full potential of Shopify:
- Full-service migrations from Salesforce Commerce Cloud,Adobe Commerce, BigCommerce, CommerceTools, WooCommerce, Prestashop, Shopware, custom tech stacks and more
- Shopify website design and development
- Creative and user experience design
- Ecommerce strategy, consulting, and conversion rate optimization
- SEO and AI Optimization
- Marketing and CRM (email/SMS)
- B2B ecommerce
- POS and Retail implementation
Local expertise, global ecosystem
Commerce in Europe is uniquely complex. Brands must navigate multiple languages, tax systems, fulfilment networks, and customer behaviours—all within a fragmented digital landscape.
That’s why local expertise matters.
- In the UK, Domaine’s team collaborates closely with Shopify’s regional enterprise unit to support fast, efficient replatforming for premium and heritage brands.
- In Benelux, Domaine’s newly acquired Code team brings 20+ years of experience, over 250 successful launches, unmatched technical depth and Shopify engineering excellence, supporting some of Europe’s most sophisticated digital storefronts.
- Across the DACH region, Domaine has dedicated local engineers and strategists to help brands build customer journeys for their actual homegrown customers - while managing an international roadmap.
While challenges vary by country, one truth remains consistent across the region: European brands must scale beyond single markets to grow.
That’s why partnering with a systems integrator that understands how to balance local nuance with cross-border ambition is critical. Domaine helps brands achieve that balance, by creating commerce experiences that are intuitive for customers and effortless for teams.
And this is powered by more than expertise—it’s amplified by ecosystem strength.
Through strategic partnerships with Shopify’s leading technology partners, Domaine ensures every project delivers lasting business impact:
- Klaviyo: Customer engagement and retention through powerful lifecycle automation.
- Recharge: Subscription and retention tools that fuel recurring revenue.
- Yotpo: Reviews and loyalty solutions that strengthen trust and social proof.
- Nosto: Personalisation at scale for every shopper, in every market.
Together, this ecosystem empowers brands to achieve faster payback, higher lifetime value, and sustainable growth across Europe.
Proof in performance
When beauty powerhouse Orveon Global, a collective of premium cosmetics brands including bareMinerals, Laura Mercier, and BUXOM Cosmetics, migrated from Salesforce Commerce Cloud to Shopify, the transformation went far beyond technology.
Rather than a one-to-one migration, Domaine helped Orveon reimagine its entire digital architecture by integrating Nosto’s personalization engine, which adapts to each shopper’s behaviour across multiple brands.
“With the decision to migrate, we knew that we would be able to launch projects very quickly, and that our operations would become a lot more streamlined,” explains Carney Nir, Vice President of Ecommerce and Site Experience at Orveon. “We’ve been able to put more resources into roles that are driving revenue, like merchandising.”
The results speak for themselves. Orveon’s brands thrived as a result, with Laura Mercier seeing a 38% increase in average order value and bareMinerals increasing conversion rates by 26%. And Oscar De La Renta had an 11.5% increase in conversion rate—all achieved through a faster, more flexible commerce foundation.
Other brands have experienced similar momentum on Shopify. Creed, the luxury fragrance house, partnered with Domaine to migrate from Adobe Commerce to Shopify, modernising its digital experience while maintaining its heritage aesthetic.
The impact was immediate:
- +22.1% increase in Average Order Value (AOV)
- +19% increase in returning customers
And for other global brands like Timex and O’Neil Domaine’s approach delivered measurable results—reducing development time, unifying in-store and online experiences, and achieving on-budget migrations with double-digit conversion lifts.
Winning in the future of commerce
European commerce is at a pivotal stage. Consumers expect seamless, personalised, and immediate experiences no matter where they are or what language they speak. For brands, this creates both complexity and opportunity: the need to operate locally while scaling globally.
In this environment, technology should support and enable growth. The right commerce platform turns expansion into a natural next step rather than a major undertaking. It connects teams, simplifies operations, and allows brands to focus on creating meaningful relationships with customers in every market they serve.
That’s where partnership becomes essential. Working with experienced partners like Domaine means collaborating with teams who understand the realities of European commerce—from data privacy regulations to fulfillment networks and regional consumer expectations. Together with Shopify, Domaine helps brands translate local insights into global opportunity, making growth not just possible, but sustainable.
