Lucky Saint, founded in 2018 and based in the UK, specializes in high-quality alcohol-free beer. With a mission to change perceptions around alcohol-free beverages, Lucky Saint offers a variety of products including their popular unfiltered lager, hazy IPA, and Lemon Lager.
Since moving to Shopify, Lucky Saint has seen:
- 100% site stability during peak seasons with 10x higher traffic volumes
- 4.7-star rating on Trustpilot
The challenge: Adapting to a rapidly changing market
Lucky Saint faced significant challenges as they launched their business just before the pandemic. Initially reliant on the on-trade market, they lost 70% of their business overnight when the pandemic hit, forcing them to pivot entirely to direct-to-consumer (D2C) sales. The brand needed a robust e-commerce solution that could not only support their immediate sales needs but also help them grow in a competitive market where consumer preferences were shifting towards alcohol-free options. Their previous solutions were inadequate for the rapid changes they needed to implement.
Shopify was a crucial lifeline for us, allowing us to continue growing the brand and getting our beer into people’s hands.
The solution: Leveraging Shopify’s capabilities
Lucky Saint adopted Shopify to create a seamless online shopping experience. A huge advantage for the alcohol free brewery is the site stability during peak periods, like dry January.
In peak periods we see a massive increase in site traffic, often up to 10 times. Shopify is super reliable. We never see dips in loading speed, there’s never any outages. Shopify is just such a reliable option.
Apart from the reliability during high traffic moments, Lucky Saint integrated various tools and apps, including Klaviyo for customer relationship management and Recharge for subscription services. This allowed them to segment customers effectively and deliver tailored messaging, enhancing their marketing efforts. The implementation process was swift, enabling the marketing team to make real-time updates to the website without needing extensive technical support.
One of the standout features of Shopify for Lucky Saint is its ability to provide rich, actionable data. The platform offers insights into customer behavior, geographic trends, and purchasing patterns. This data has been instrumental for Lucky Saint in identifying new market opportunities and optimizing their inventory. For instance, they can see which regions have a high demand for their products but lack sufficient distribution, allowing them to target those areas for expansion. Additionally, they utilize post-checkout surveys through KnoCommerce to gather feedback directly from customers, gaining insights that many other brands overlook.
The integration with Klaviyo has also been a game-changer for their marketing strategy. It allows the team to segment their audience based on various criteria, such as purchase history and engagement levels, enabling them to tailor their messaging and offers to specific customer groups. This targeted approach has significantly improved their customer engagement and retention rates.
Moreover, the ease of use of the Shopify platform has empowered the entire marketing team to take charge of their online presence. Changes that previously would have taken weeks can now be accomplished in minutes, allowing them to respond swiftly to market trends and customer feedback.
Shopify's support team is fantastic. They answer any questions super quickly, which is invaluable for our team.
The result: Significant growth and customer engagement
Since implementing Shopify, Lucky Saint has not only stabilized their online sales but also seen impressive growth. Their online store now accounts for a significant portion of the overall business and they have built a loyal customer base through subscriptions and direct engagement. The data-driven insights provided by Shopify have allowed them to forecast demand accurately and manage stock levels effectively, ensuring they meet customer expectations.
Shopify has transformed our customer experience and our business strategy, allowing us to connect with our audience in meaningful ways.
