You launch your dream business without incorporating business apps, only to discover the toll of handling payroll, marketing, human resources, security, and more without them.
Thankfully, the volume of business apps for small business and enterprise organizations continues to grow. Apps for collaboration, design, HR, data analytics, sales, security, and business operations are some of the fastest-growing categories.
These tools automate many mundane daily tasks (like tracking expenses, onboarding collaborators, keeping your team organized), and free you to focus on what matters most.
This article covers the benefits of using small business management apps and the top 15 options used by savvy businesses today.
What are business apps?
Business apps are digital tools to help run the day-to-day parts of your small business more smoothly, like sending invoices, scheduling staff, managing customer inquiries, or tracking expenses without drowning in spreadsheets. They take the “busywork” off your plate, allowing you to expend your energy on growing your business.
Examples of business apps small and medium-sized businesses (SMBs) use:
- Bookkeeping apps automatically categorize expenses, remind you of tax deadlines, and sync with your bank.
- Project management apps organize client deliverables, deadlines, status, communication, and team tasks in one tidy dashboard.
- Scheduling or appointment-booking apps let customers and leads book slots 24/7 and send automatic reminders.
- Productivity apps help you stay organized, prioritize tasks, and track what actually needs your attention each day.
- Business bots automate repetitive tasks like answering FAQ, routing support tickets, or collecting customer information.
- Subscription apps help you set up recurring payments, manage subscribers, and simplify renewals.
- Augmented reality (AR) apps let customers “try” products digitally, like previewing furniture in their home, eyeglass frames on their face, or visualizing artwork on their wall.
3 benefits of using business apps
As a small business owner, it’s common to “wear a lot of hats.” Apps simplify business processes, particularly if you’re spread thin. Here are three key overall benefits of business apps:
1. Efficiency
In today’s fast-paced world, simplifying workflows helps you achieve more. Business apps automate processes that consume too much of your valuable time. The best business apps free your mental energy for more demanding tasks.
For example, say your accountant manually inputs receipts. An app that scans receipts and automatically populates the amounts would save them time. Even better, one that’s so easy to use, you and your salespeople use it on the go, reducing the paper receipts the accountant handles overall. This enables them to focus attention on important tasks needing a human touch, like budgeting and forecasting.
2. Organization
Do your responsibilities and to-do list conjure images of frantically spinning plates? If you struggle with organization, you may miss deadlines and make more errors.
Apps like Asana give you tools to break down projects into incremental steps and collaborate with your team. With a project management tool, you can assign tasks to specific employees, track updates in real time, document approvals, and get a bird’s-eye view of your progress. Plus, many apps integrate seamlessly with mobile devices, so you can check in on projects on the go.
3. Cost savings
Business apps automate processes that previously required human labor and quietly plug the money leaks you don’t always spot when you’re busy running the show. For example, a marketing app might show a better return on investment (ROI) by budgeting more for one strategy over another.
Beyond marketing, plenty of tools help you understand where your budget’s actually going. A time-tracking app might reveal you’re overservicing certain clients. An inventory app can flag when you’re ordering too much stock. A payroll app can automatically calculate tax and contributions so you’re not paying for hours of admin support.
How to choose the right business apps
There are a few variables to determine what kind of apps work best for your business:
Free vs. paid
Based on your budget, you can choose paid or free apps to reduce workloads and give your team extra resources.
There are plenty of free business apps, while others use monthly pricing that scales as your business grows. The trick is knowing when a free plan is enough and when paying for an upgrade actually saves you money.
When a free app or a free plan usually suffice:
- You’re a team of one or two and need only the basics (e.g., simple invoicing, light CRM use, basic scheduling)
- Your usage is low-volume, e.g., fewer than 100 contacts, 10 to 20 invoices per month, or a handful of projects or clients
- You don’t need automation yet; if you’re happy doing a few tasks manually, a free plan is usually perfect
- You’re still testing your workflow and want to ensure the tool actually fits before committing
When paid plans justify the cost:
- You hit usage limits, e.g,, you’re managing more than 300 contacts, dozens of client projects, or weekly bookings
- Manual tasks start eating hours, like sending reminders, reconciling invoices, or chasing approvals
- Multiple team members need access;free plans often limit you to one user
- You need integrations, like connecting your CRM to accounting, or your scheduling tool to your email platform
- You’re relying on the tool for client work or revenue, where downtime or missing features could cost you sales
Tip: If the paid plan costs less per month than one hour of your time, or it saves you more than five hours a month, it’s worth upgrading from a free app.
Integration
When you’re adding a new app, check how well it ties into what you’re already using like Google Workspace, Microsoft 365, or Shopify.
As a small business owner, look for apps that provide integration to your existing systems for minimal disruption. Imagine you get a new order on Shopify. With good integration, it automatically sends the customer’s details to your email marketing app (like Mailchimp) and instantly creates a new sales row in your Google Sheets accounting file.
Without integration, you’d have to manually copy and paste every single customer’s name and order details from Shopify into both Mailchimp and Google Sheets, risking errors every time.
Scalability
If you plan to expand, your tools should grow with you when the time is right to scale your small business.
When evaluating an app, ask yourself if the tool will still work smoothly if you double your client load or triple your order intake. If it can’t handle higher volumes, more users, or additional features down the line, you’ll end up having to swap again.
Ease of use
Even the best business app is useless if the team won’t use it (or finds it a pain).
Before committing, give the app a spin: Is the interface intuitive? Do your team members pick it up without frustration? Is the learning curve small enough that you’re not spending weeks training?
If implementation becomes a burden, it’s actually not saving you time, it’s costing you.
15 best business apps for small business
With so many business tools available, it can feel impossibly overwhelming to figure out which ones are actually worth your time.
This review looks at the categories small businesses rely on most: communication, finance, marketing, sales, HR, project management, and security. From there, it evaluates tools based on real-world usefulness, ease of use, pricing, scalability, and how seamlessly they integrate with popular systems like Google Workspace and Shopify.
The methodology of this review prioritizes apps with strong user reviews, clear support options, and features reducing day-to-day admin versus adding to it.
Ecommerce apps
As a small business owner with an ecommerce brand, you’ll be juggling everything from product listings to fulfillment to customer experience. Apps help streamline those moving parts, especially once your store grows and you need more baked-in efficiency.
Shop

Shop is a one-stop shop for business operations. It’s a marketplace ecommerce app that lets customers easily purchase from your store, browse similar products, and track purchases via desktop and mobile devices.
Shop is also one of the best merchant tools, enabling you to launch product campaigns through Shop Campaigns and use Shop Pay for checkout. The comprehensive suite of features also allows you to accept credit card payments directly from the app.
- Pricing: Free and compatible with Shopify stores.
- Best for: Getting your brand in front of high-intent shoppers and offering frictionless checkout.
- Platform availability: iOS, Android, Web.
- What you get for free: Shop is free to install for all Shopify merchants and there are no marketplace fees. Ad spend is optional via Shop Campaigns.
Shopify POS

Shopify POS might be your solution if you don’t have a point of sale that tracks inventory changes and sales metrics. Whether you accept credit card payments from both in person and digital storefronts, it keeps tabs on inventory management in real time. You can also store customer profiles and shipping information for future orders.
- Pricing: Shopify POS offers multiple paid plans:
- The Starter tier is $5 a month plus a 5% card fee, which provides one login.
- The Retail tier is designed for in-person stores and allows multiple logins, priced at $89 a month plus a card fee, which varies by plan and region.
- Best for: In-person retail plus online inventory sync because there’s one system for both store and digital storefront.
- Platform availability: iOS, Android, physically supported POS hardware, web.
- What you get for free: There’s no truly “free forever” tier for full POS—the Starter plan is $5 a month plus 5% card fee (one login) and higher tiers at more than $89 a month plus card fee.
Communication apps
Smooth internal communication keeps projects moving, reduces errors, and makes collaboration feel more productive.
Slack

Slack is a tool that streamlines your internal workflows, enhancing communication within individual teams and whole organizations. Slack also integrates with other apps like Google Docs and Workday.
You can create themed channels, send direct messages to individual team members, and even video call peers directly in the app. It also allows you to invite external parties, like clients, partners, and vendors into specific channels for quick communication or broadcasts. Plus, Slack easily downloads on multiple devices, offering a desktop and mobile app.
- Pricing: The free version might suffice for startups and small teams while paid plans start around the single-digit USD per user per month; see Slack pricing for your region.
- Best for: Team chat, lightweight collaboration, and integrations with your wider workflow (Google Docs, Workday etc.).
- Platform availability: iOS, Android, Windows, macOS, web.
- What you get for free: Free version is perfect for small teams, but only stores conversations for 90 days; hides older data and then deletes it after a year.
Microsoft Teams

Microsoft Teams brings chat, meetings, and file-sharing into one place, potentially convenient if your business already uses Microsoft tools. It can feel heavy for smaller teams, and some features overlap with other apps you may already use and/or prefer.
- Pricing: There’s a free version for personal use and small teams; paid plans start at $4 per user per month.
- Best for: Organizations already invested in the Microsoft ecosystem (Office 365) needing chat, video, and document collaboration.
- Platform availability: iOS, Android, Windows, macOS, web.
- Free tier limitations: Free version includes unlimited chat messages and search, but limits meeting length, file storage and advanced collaboration features.
Finance and accounting apps
Managing money isn’t the fun part of running a business, but accurate bookkeeping and smart financial oversight can save you from major headaches later.
Finance apps help you automate admin, track billable hours, and stay on top of small business expense tracking.
Gusto

Gusto may be what you need to manage payroll and track non-billable and billable time. Not just a full-service payroll application, Gusto also boasts human resources features including employee benefits management, hiring and onboarding workflows, and employee performance reporting capabilities.
- Pricing: Plans start at $24.50 a month plus $3 per month per person.
- Best for: Small businesses that want an all-in-one payroll and HR platform to manage time tracking, benefits, hiring, and onboarding without juggling multiple tools.
- Platform availability: Web; mobile access via browser (no fully featured standalone mobile app).
- What you get for free: Gusto doesn’t offer a free tier, you need a paid plan to access all core payroll, tax filing, benefits, and HR features.
QuickBooks Online

QuickBooks Online has robust accounting software that assists in managing cash flow and automated tax payments. One of the leading accounting apps for ecommerce and small businesses, QuickBooks also provides invoicing capabilities and expense tracking.
- Pricing: Plans start at $19 per month with a limited-time discount. Regular list price in the US starts at $38 per month.
- Best for: Small businesses needing full accounting software with invoicing, bill pay, expense tracking, tax support, and real-time cash flow visibility.
- Platform availability: Web, iOS app, Android app.
- What you get for free: You can get a 30-day free trial, but to get all ongoing features, you need a paid subscription.
Xero

Xero gives small businesses a straightforward way to manage their accounting, from linking bank feeds to sending invoices. While it’s more intuitive than traditional accounting software, it still comes with a learning curve, especially if you’re new to bookkeeping or need features that sit behind paid plans.
- Pricing: Paid plans start at $25 a month.
- Best for: Small businesses needing cloud-based accounting with bank-feed integration, invoices, tax tracking, multicurrency (in some paid plans).
- Platform availability: iOS, Android, web.
- Free tier limitations: There’s a free month trial, but there are limitations; many features (payroll, advanced reporting) need you to upgrade to a paid subscription.
Project management apps
Keeping projects organized is hard when tasks, messages, and deadlines live in a dozen places. Project management apps give you a central home to plan workflows, assign responsibilities, and monitor progress.
Asana

Asana simplifies tedious task management. Create, assign, and track tasks with ease. Collaboration is at the heart of Asana, and your entire team can see and share progress in list, board, timeline, gantt, or calendar views. You can even track key performance indicators throughout the year.
- Pricing: The Personal free plan supports up to 10 teammates; the paid Starter plan is $10.99 per user per month, billed annually (monthly billing is higher).
- Best for: Task and project tracking for teams who want visibility (multiple views) and simpler workflows.
- Platform availability: iOS, Android, Windows, macOS, web.
- What you get for free: Free Personal tier supports up to 10 teammates while paid plans unlock timeline view, workflow automation, and advanced reporting.
Trello

Trello is one of the simplest project management tools. Its visual, card-based layout makes it easy to see what’s in progress, what’s stuck, and what needs attention, all without overwhelming you with features you’ll never use.
- Pricing: Free plan includes up to 10 boards per Workspace, unlimited Power-Ups now allowed, 10 megabytes per file upload; paid plans start at $5 a month .
- Best for: Visual boards (Kanban style) for simple workflows or smaller teams who prefer lightweight project tools.
- Platform availability: iOS, Android, Windows, macOS, web.
- Free tier limitations:
- Free version includes unlimited personal boards, 10 team boards, 10 megabytes per file attachment, limited automation.
- Paid tiers add more automation, unlimited users, larger file attachments and enhanced security.
Marketing apps
Marketing software helps you stay visible, publish consistently, and understand what’s resonating with your audience. From social scheduling to email automation, there are plenty of apps to help market your products and services, increase conversion, and to apply AI to your business.
Buffer

Buffer is a valuable tool for creating a content calendar and aggregating engagement analytics for multiple social accounts. If social media management is part of your marketing strategy, Buffer makes it easier to execute.
- Pricing: Buffer is free for small businesses with up to three social channels who plan to schedule 10 posts per channel at a time while plans including analytics and customer engagement tools start at $5 a month.
- Best for: Small businesses that want a simple, clean tool to schedule posts, plan content, and track basic engagement across multiple social platforms.
- Platform availability: Web, iOS, Android, Chrome extension.
- What you get for free: Manage up to three social channels, schedule up to 10 posts per channel at a time, and access to basic planning tools.
Brevo

Brevo is one of the best small business apps for customer relationship management (CRM) strategy because it lets you respond to customer inquiries, create branded email and SMS content, and gain valuable insights into customer sentiment. Use it to interact with customers in real time and store email, voice, social media, and SMS conversations to analyze and improve CX workflows.
- Pricing: Brevo is free for one user to engage in unlimited conversations via the chat function; paid plans start at $7 per month.
- Best for: Small businesses needing an affordable all-in-one CRM with email, SMS, chat, and customer messaging tools in one place.
- Platform availability: Web, iOS, Android.
- What you get for free: One user, unlimited conversations via live chat, basic CRM tools (you don’t get email automation or advanced segmentation on the free plan).
Canva

Canva is a go-to design tool for creating branded graphics, social media posts, marketing materials, presentations, and even short-form videos until you can afford a professional designer on staff. Its drag-and-drop editor makes it easy to maintain your branding across platforms.
- Pricing: Free plan is available while paid plans start at $14.99 a month for premium assets, brand kits, and team collaboration features.
- Best for: Small businesses that need fast, good-looking graphics and marketing visuals without budget for a designer or time learning complex software.
- Platform availability: Web, iOS, Android, Windows desktop app, macOS desktop app.
- What you get for free: Thousands of free templates and design elements, basic brand kit (limited to one brand color), 5 gigabytes of cloud storage but no access to premium stock photos or premium templates.
File storage and security apps
As your business grows, so does the volume of files, customer data, and sensitive information you need to store securely. File storage and security apps protect that data while keeping your team organized and compliant.
Tresorit

Tresorit knows businesses collect an overwhelming amount of data from website visits and transactions. Its software for small businesses provides secure data management and robust security measures. Security features include encrypted storage, device syncing, and data loss prevention—all within the parameters of legal compliance.
- Pricing: Business plans start at $19 per user per month when billed annually.
- Best for: Businesses who store sensitive customer data and need strong encryption, legal compliance and secure device syncing.
- Platform availability: iOS, Android, Windows, macOS, web.
- Free tier limitations: Free tier is very limited (usually a trial or limited amount of users/storage) so for unlimited users and more storage space, you’ll need a paid plan.
NordLocker

NordLocker offers simple, encryption-focused file storage and sharing for teams that need to protect sensitive data. It’s a clean, security-first option, but the limited free storage and lack of broader collaboration features may make it better suited for specific use cases rather than everyday file management.
- Pricing: Get 3 gigabytes of cloud storage free each month; paid plans start at $7.99 per month.
- Best for: Encrypting individual files and sharing securely, especially for freelancers or teams handling sensitive client data.
- Platform availability: Windows, macOS, iOS, Android, web.
- Free tier limitations: Free version offers limited storage with encryption; if you want more storage, you’ll have to pay for it.
Box

Box provides structured file storage with strong permission controls, making it useful for teams working with sensitive documents. However, it’s more complex than basic cloud storage tools, and many of its best features, like workflow automation and advanced admin controls, are only available on paid plans.
- Pricing: You can try it for free while paid plans start at$5 per month, per user.
- Best for: Teams who need secure cloud storage with good compliance/permission controls and integration with enterprise-apps.
- Platform availability: iOS, Android, Windows, macOS, web.
- Free tier limitations: Free individual plan offers 10 gigabytes of storage, but you’ll need a business plan for advanced features like unlimited external collaborators, more storage, advanced permissions.
Business apps FAQ
What is the best app for a business?
With so many business apps available, finding the best app depends on your needs, how easily it integrates with your workflow, and your budget.
What apps are recommended to start a small business?
To start a small business, you may find it beneficial to start with a point-of-sale app like Shopify POS and a bookkeeping app like QuickBooks Online to make sales and keep your finances organized. From there, you can try apps that support marketing efforts and internal communication.
Does Shopify offer business apps?
Yes. You can browse a wide array of small business apps or search for various functions within the Shopify App Store.
Which app is mostly used for business?
There’s no single “most used” app because it depends on what a business needs, but tools like Slack, Microsoft Teams, QuickBooks Online, and Google Workspace consistently sit at the top across industries. They cover universal needs (like communication, accounting, and collaboration) which makes them a good starting point for most small businesses.
When do free business apps become insufficient?
Free apps usually fall short once your team grows, your workload becomes more complex, or you start hitting usage limits, like restricted storage, capped projects, limited users, or missing automation features. Paid plans become worth it when manual workarounds start costing you more time than the upgrade fee.





