Shopify Customer Accounts

Give each customer a place to self-serve

They get more control and less friction. You save time
and get more repeat business. Everybody wins.

One quick login

No more password resets or searching for order IDs. Customers unlock all the features they need with one click. Best of all, once they're logged in with Shop, all their payment info is prefilled, so checkout is a breeze.

Packed with utility

Offer all the essentials right out of the box. Customers can track orders, edit subscriptions, initiate returns, and even “Buy again”—all from one central hub.

An experience worth revisiting

Welcome customers back with added features powered by world-class apps—from personalized promo codes and upsell offers to loyalty points and store credit.

Easy for you to customize.
Easy for them to use.

Choose from 100s of apps to create the customer account experience your business needs.

Use apps to add features

Not a fit? Not a problem. Customers can initiate returns and print their own shipping labels.
Let customers edit orders, check delivery status, and circle back to saved products.
Customers can start a subscription, edit their preferences, or pause deliveries.
Customers can track loyalty points and redeem them to buy more products.
Recommend products and offers inspired by each customer’s previous purchases.
Encourage customers to rate and review your products, giving more shoppers the confidence to buy.
Let buyers request quotes, manage invoices, and access other B2B features.