Shopify Forms

Grow your list.
Drive more sales.

Attract, acquire, and convert new customers with Shopify Forms, a free lead capture solution.

Don’t have a Shopify store? Get started with a 3-day free trial.

Boost conversions among
200M+ Shop users, automatically.

Shop users can log in on your forms with their account, automatically save and apply discounts, and check out in one click with Shop Pay.

Collect information your way

Time and target

Create popup and inline forms. Add fields like birthday, phone number, or custom fields like product interest to capture additional information. Decide where and when each form shows up on your store.

Customize for your brand

Easily add your brand colors and logo to each form. Personalize everything from titles and descriptions to post-sign up success messaging.

Offer discounts

Incentivize buyers with exclusive discount codes. Discounts will automatically apply at checkout for Shop Pay users.

The image displays a subscription pop up offering a 10% discount with fields for name, email, and phone number alongside internal UI components showing discount, content, and design selections for that form.

Create customers for life

Engage your new customers in just a few clicks with Shopify’s free automation and messaging tools, which work seamlessly with Shopify Forms. Flip the switch and put conversion-driven marketing campaigns on autopilot.

Welcome emails
SMS product updates
Newsletters
Seasonal sales
Personalized recommendations

Data at your fingertips

First-party data

Grow your business with your data—not someone else’s. Collect, own, and leverage customer information thanks to a centralized, compliant platform.

Actionable insights

The forms dashboard lets you see how potential customers engage with your forms. Use metrics to inform and improve future campaigns.

The image displays an array of internal UI elements showing data for increased form submissions and completion rate, alongside a button to view a customer segment.

Shopify Forms works well with

Resources to help you get started

Help Center

Find instant answers and guided steps for building forms.

Visit the Help Center

Online course

Learn how to set up and make the most of Shopify Forms.

Take the course

Frequently asked questions

What is a lead capture form?

Why do I need an lead capture form on Shopify?

How do I market to people who sign up on my form?

Once visitors have signed up using your form, you can reach them using email and SMS marketing to send messages to them directly on their preferred channels. Shopify Messaging helps you create, customize, and send messages using pre-built templates.

For email, you can populate the editor with your store's colors and branding, and send up to 10,000 for free every month. You can also turn on Shopify's free marketing automation templates, like abandoned cart emails and first-purchase upsells, to reach shoppers after they've taken action on your store.

For SMS, you can collect phone numbers from customers who subscribe to receive text messages and send them marketing campaigns. You can customize SMS templates or create your own from the same platform as email. With SMS, you pay for the messages you send, and you can schedule them to send at a specific date and time that works best for your audience.

What are some examples of offers I can add to my form?

To entice shoppers to opt in to your subscriber list, you can set up one of the following common offers to your form:

Discounts: Add an existing discount to your form with a few clicks, and your form’s default text will update to feature the details of the discount.
Exclusive access: You can offer subscribers special content they can only get by email and SMS, invites to in-person events, or early access to future sales or new product drops. Just customize the text of your form to quickly communicate the benefits to your shoppers.

Should I customize my lead capture form?

What should I do after setting up my lead capture form?

Increase your customer base and convert more leads

Get the app

Don’t have a Shopify store? Start for free, then get your first 3 months for US$1/mo.